Prep the chicken: Pat the chicken dry with paper towels. Dry surface = better browning. Toss with oil, salt, and pepper.
Mix the dry rub: Combine smoked paprika, garlic powder, onion powder, ground mustard, and chili powder.
Sprinkle evenly over the chicken and rub it in.
Make the keto BBQ sauce: In a small bowl, whisk tomato paste, apple cider vinegar, sweetener, Worcestershire, a pinch of salt, and liquid smoke. Add 2–4 tablespoons broth until it’s brushable but not runny. Adjust sweetness and tang to taste.
Choose your cooking method: Grill: Preheat to medium heat (about 375–400°F).
Oil the grates.
Oven: Preheat to 425°F. Line a sheet pan with foil and set a wire rack on top for airflow.
Air fryer: Preheat to 380°F. Lightly grease the basket.
Cook the chicken: Grill: Place chicken skin-side down.
Grill 5–7 minutes per side, then move to indirect heat. Cook until internal temp hits 160°F, 20–25 minutes total for bone-in.
Oven: Roast bone-in pieces 30–35 minutes (boneless thighs 18–22), until 160°F.
Air fryer: Cook 18–22 minutes for bone-in, 14–16 for boneless, flipping halfway.
Glaze and finish: Brush on a generous layer of keto BBQ sauce during the last 5–8 minutes of cooking. Let it set and caramelize slightly, then brush a second light coat if you like it saucy.
Rest and serve: Pull the chicken at an internal temp of 165°F.
Rest 5 minutes. Optional: warm a tablespoon of butter into remaining sauce and spoon over the top.